I help service businesses automate the busywork — no tech team required
Follow-ups, reports, onboarding, admin. I'll show you how to take the repeatable jobs off your plate — in plain English, not another pile of tools. 👇🏻
Friday notes on automating the busywork. No jargon. No tool dump.
The problem
Most service businesses don't have an AI problem. They have a copy-paste problem.
You already tried ChatGPT. The same people still chase invoices, write the same emails, and type the same notes into three different places. The work that should run itself still needs a person — because nobody had time to set it up.
The busywork never leaves
Follow-ups, onboarding, reporting, admin. Same jobs every week — still done by hand.
AI that sits in a tab
ChatGPT is open. Nobody has time to turn it into something the business actually runs on.
No tech team to hand it to
You don't need developers. You need the repeatable work taken off the calendar.
The mission
The UK faces a productivity crisis. My mission is to help fix it using AI.
Output per hour used to grow around 2% a year. Since 2008 it has been around 0.5% a year — a stall official sources call the productivity puzzle. I show service businesses how to automate the manual work, so they can 3x output without 3x headcount.
Since 2008
~0.5% / year
UK labour productivity growth after the financial crisis
Before 2008
~2% / year
The UK’s long-run trend — in line with other advanced economies
Sources: House of Commons Library (ONS data): about 1.9% a year from 1993–2008, then about 0.4% from 2008–2023 — around 2% down to around 0.5%. ONS output per hour: 2.1% a year from 1997–2007, then 0.7% from 2009–2019.
Who this is for
Built for non-technical people who run a service business and want the busywork off their plate.
This is for you if
- You sell a service — consultancy, studio, practice, agency — and you're not a developer.
- You or the team spend hours on the same manual tasks every week.
- You want those tasks automated so people can do the work clients actually pay for.
- You'd rather be shown, in plain English, than learn to code.
This is not for you if
- You're looking for coding tutorials or another developer tool.
- You want a magic button with no change to how work gets done.
- You're shopping for more AI licences before you know what to automate.
- You want AI as a hobby, not as a way to run the business.
How it works
Take the repeatable jobs off the team — and keep the client work human.
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1
Spot the work that's eating the week
Follow-ups, reports, onboarding, admin. We name the jobs a person shouldn't still be doing by hand.
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2
Automate them in plain English
Simple systems that do the repeatable work for you. No engineering team. No five extra tools to babysit.
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3
Keep the human bits human
Judgement, relationships, the actual service. That's still yours. The copy-paste in the middle doesn't have to be.
About Me
Hey, I'm Dan. I help non-technical people in service businesses automate the work that shouldn't need a person.
I work with owners and small teams who are already busy with clients. The idea is simple: take the repeatable jobs off the calendar, without hiring developers or drowning in tools.
When I'm not in the weeds with a business, I teach this on stage and in Art of Agents — in language you don't need a technical background to follow.
FAQ
What people usually ask before they start.
What happens when I find out more?
You join the Friday list. I send plain-English notes on automating the busywork in a service business. Unsubscribe whenever you like.
We've already tried ChatGPT. Why would this be different?
ChatGPT in a tab doesn't take work off the calendar. I start from the jobs you already do by hand, and show you how to automate those — so it becomes how the business runs, not a side experiment.
Do I need to be technical?
No. This is for people who sell a service, not people who write software. You don't need a developer. You need the manual tasks named and taken off the team.
Is this another pile of AI tools?
No. The point is fewer tools, less copying between them. Automate the repeatable work. Leave the rest.
What stays human?
The client relationship, the judgement, and the service you actually sell. AI handles the repeatable middle — the follow-ups, the first drafts, the admin — so your people spend time on the work clients pay for.
I'll show you how to take the copy-paste work off your team — so people spend time with clients, not inboxes.
Find out what that looks like for your business.